Beijing Business News (Reporter Zhang Junhua) May 26slammer36500hsIn response to the closure of the official overseas flagship store of NYXPROMAKEUP, a mass beauty brand owned by L'Oréal Group, the relevant person in charge of L'Oréal told the Beijing Business Daily reporter: "Due to strategic adjustments, the anti-color brand will close the official overseas flagship store of NYXPROMAKEUP on the Tmall platform on June 21, 2024. Thank you for your support to the anti-color brandslammer36500hsAttention and support." NYX was established in 1999 and was acquired by L'Oréal Group in 2014. In 2019, it opened an official overseas flagship store in Tmall International to layout the Chinese market.