(Shanghai, May 17, 2024) recently, impact officially launched the latest version of "Brand Marketing practice Guide-- how to efficiently pry new business growth" (hereinafter referred to as "practice Guide"). The purpose of this guide is to provide in-depth overseas market consumers' new insight into China's overseas brand marketing, and to understand the new rules and advanced methods of overseas marketing under the enabling of partner marketing.
The practical guide covers the two key types of alliance marketing and online celebrity marketing in partner marketing, and jointly discusses with overseas brands how to optimize partner marketing strategies and improve their project operation efficiency in the current market environment. to drive the growth of new business.
"going out to sea is an inevitable trend in the process of China's industrial upgrading, and it is also a key force for Chinese brands to enhance their global competitiveness. In the tide of globalization, how to accurately position the brand and achieve sustained and healthy growth isXarcadeThe issues of the times that we all face. " Jennifer Zhang, president of impact Greater China, said.
"the release of this practical guide, we are not satisfied to provide simple conclusions, but through impact's market observation and rich customer cases to explore and share future possibilities with overseas brands. We firmly believe that even in an uncertain environment, overseas brands can still find a deterministic action plan here to achieve steady and sustained growth. "
Reconstruct trust objects and release spillover value
In the context of the digital age, the trust path of consumers has undergone significant changes. In the face of the challenge of the traditional advertising model and the growing immunity of overseas consumers to advertising, the reconstruction of brand trust is particularly urgent. In the information-flooded environment, consumers increasingly rely on third-party information sources, such as acquaintance recommendations, domain experts' recommendations, and real user feedback, which together shape their trust in the brand.
For overseas brands, this transfer of trust is not only a challenge, but also an opportunity. Through the establishment of partnership with third parties, brands can indirectly win the trust of consumers, stimulate their willingness to buy, and gradually accumulate brand trust. This trust is not simply derived from the data performance of partners, but from the spillover of its intrinsic value.
Partners are not only the media of sales transformation, but also the disseminators of brand value. They use their own unique channels and trust basis to transfer the core concept and vision of the brand to different consumer groups, and establish emotional resonance and psychological identity with consumers, so as to establish the social status and cultural identity of the brand.
Through the integration of diversified resources such as traditional allied customers, KOL, professional media and brand ambassadors, partner marketing strategy has created an innovative communication program with "trust object" as the core for the brand. This program takes diversified channels as the fulcrum, provides consistent information and service experience, deeply permeates all consumer circles, creates innovative experiences for consumers, effectively disseminates brand information, and realizes deep brand coverage and trust reconstruction.
Optimize marketing strategy and establish pipeline revenue
In the territory of digital marketing, the use of diversified channels undoubtedly brings a broader contact for the brand, but also brings the challenges of decentralized marketing contacts. In order to deal with this situation, the actual combat guide puts forward a whole process management strategy based on partner marketing. This strategy emphasizes the fine control of the process by the brand, from screening and recruiting partners to continuous tracking and optimization of marketing activities, in order to achieve efficient collection and integration of cross-channel marketing data.
Through this integration, the brand can ensure the liquidity of marketing data assets in all aspects, and provide data support and intelligent feedback for the actual operating projects, so as to achieve a significant improvement in marketing efficiency.
Data-driven operation optimization
Based on the tracking, integration and insight of cross-channel data, brands can timely grasp and optimize the actual operation, stimulate the potential of each link, and achieve a leap in the efficiency of the whole process. Data-driven operation optimization not only effectively reduces operating costs, but also improves the speed and adaptability of the brand to respond to market changes, providing a strong driving force for the sustained growth of the brand.
Build long-term pipeline benefits
The practical guide is not limited to the perspective of short-term sales growth, but pays more attention to helping brands build long-term pipeline benefits. This requires brands to accurately identify and cultivate partners who can bring long-term value through continuous partnership management and continuous optimization of marketing strategies while paying attention to the effect of instant marketing activities. build a stable revenue stream.
Go deep into the actual combat of the brand and solve the operation problems.
Connection is the starting point of partner marketing. How to integrate the scattered marketing partner resources, form a strong synergy effect, achieve large-scale influence, and accurately convey the value and concept of the brand to consumers is the core problem that every overseas brand must solve. On the way to partner marketing advancement, the playbook focuses on answering a variety of operational challenges encountered in the actual business:
What are the key factors that operators should pay attention to when selecting alliance promotion products?Xarcade? Which categories are most suitable for alliance promotion?
How to scientifically measure the effectiveness of alliance projects to ensure the return on investment?
What are the challenges faced by multi-platform operating alliance projects? How should brands respond to these challenges effectively?
When the alliance project performance is poor, what optimization ideas can be used for reference to improve the effectiveness of the project?
If the communication content is not effective, how should the localization marketing strategy be adjusted?
Under the background of the increasingly prominent marketing value of celebrity, how does the brand realize the closed loop of traffic and maximize the marketing effect?
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Through detailed case studies and operation guides, the actual combat guide provides a systematic solution for overseas brands to help them find the optimal operation strategy and achieve sustained business growth in the complex and changeable market environment.
About impact
Impact is the world's leading partner marketing management platform. Since its establishment in 2008, it has been committed to optimizing and upgrading the way enterprises manage all types of partnerships, including traditional alliance customers, KOL, content traffic providers, B2B, etc. The company's powerful and constructive platform can help brands, marketing agencies, partners and consumers establish a real, lasting and mutually beneficial relationship.
Throughout the entire consumer behavior process, impact users can aggregate, coordinate and optimize partner marketing projects in an efficient and transparent manner, thereby driving performance growth and creating novel and diverse values for consumers. To learn how Impact's technology platform and partner marketing programs are driving revenue growth for global corporate brands such as Wal-Mart, Uber, Shopify, Lenovo, L'Oréal, Fantatics, Levi's and 1-800-Flowers, please visit the official website.
contact
John Huang, Marketing Director, Impact Greater China
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